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Expand Your Reach: Enter the German Market with Expert Online Marketing

Your Partner for Success – We ❤️ Marketing

 
 
 
Why the German Market?

Germany, the powerhouse of Europe, offers immense potential for businesses looking to expand internationally. Whether you're eyeing the German market specifically or the broader DACH (Germany, Austria, Switzerland) region, the opportunities are vast and diverse.

The DACH region is known for its robust economy and purchasing power. Germany, in particular, stands as the fourth-largest economy in the world and the largest in Europe. With a population of over 83 million people, it boasts a stable and affluent consumer base eager for quality products and services.

 
Economic Strength:

Germany’s GDP exceeds $4 trillion, making it a global leader in innovation and industrial prowess.

 
Digital Engagement:

With an internet use rate of 93%, Germany presents a ripe market for digital marketing strategies.

 
Consumer Behavior:

German consumers are known for their loyalty and value-driven purchasing decisions. Over 80% of Germans research products online before making a purchase.

 
The five largest trading nations
Diagramm Landingpage International-012

Why International Companies Succeed with the Right Marketing Strategy

Success in the German market hinges on understanding the local consumer behavior and tailoring your marketing strategies accordingly. Embracing such strategies, as an international business, you can not only enter but thrive in the German market. With the right approach, your brand can connect deeply with German consumers, driving growth and establishing a strong market presence:

 
seo
Localized SEO Strategy
German consumers heavily rely on search engines to find products and services. By optimizing your website with localized SEO, you can ensure your brand appears at the top of search results, driving organic traffic and building brand trust.
 
Paid Advertising
Targeted Paid Media Campaigns
Utilizing Google Ads and social media ads platforms, you can reach your specific audience segments with precision. Targeted ads ensure that your marketing budget is spent efficiently, yielding high conversion rates.
 
 
Content-1
Culturally Relevant Content
Engaging content that resonates with German values and interests is crucial. High-quality, culturally relevant content not only attracts but also retains customers, fostering brand loyalty.
 
Webdesign
User-Friendly Website Design
A professionally designed, user-friendly website is essential for capturing and retaining customer interest. In Germany, where attention to detail and quality are paramount, your website must reflect these values to build credibility.
 
 

Challenges We Help You Overcome

Expanding into a new market, especially one as unique and dynamic as Germany, comes with its set of challenges. It is not uncommon for businesses to see themselves confronted with these challenges:


 
 

No Presence in
Germany:

Starting from scratch in a foreign market can be daunting. Establishing a foothold in Germany requires a strategic approach tailored to local preferences and behaviors.

Low Visibility in the German Market:

Breaking through the noise and getting noticed by German consumers can be challenging. Without visibility, even the best products and services can go unnoticed.

Ineffective Online Presence:

An unoptimized website or poor online strategy can lead to low engagement and missed opportunities. German consumers value quality and efficiency, and your online presence must reflect these values.

Difficulty Generating Leads

Generating leads in a new market can be particularly tough. Without the right tools and strategies, you might struggle to attract and nurture potential customers.

Case Studies

ISRAEL CHEMICALS
Pharmaceuticals
Successful market entry in DACH area with localized SEO and web relaunch
Desktop-Mockup-ICL-min
  • 50% more keyword rankings in top 10 positions
  • 20% increase in session duration
  • 15% decrease in bounce rates
TEAVARO
SaaS
1.5x more leads with engaging content along the customer journey
Desktop-Mockup-Teavaro-min
  • Tailored inbound strategy for a trilingual market in Germany, Spain and the UK
  • 50% increase in impressions
  • 150% increase in page views
(Compared to before our collaboration.)
COPECART
Salestech
2x more sales appointments with performance marketing
Desktop-Mockup-CopeCart
  • 40% more registered vendors
  • 50% increase in social media engagement
  • 20% decrease in bounce rates

Why Partner with
Werk von Morgen?

Choosing the right partner for your expansion into the German market is crucial. Here’s why Werk von Morgen stands out and why we should be your go-to choice for all your online marketing needs:

 

Expertise in the German Market

Comprehensive Services

Proven Track Record of Success

Focus on Long-Term Growth

Customized Marketing Solutions

Innovative Approach

Dedicated Team of Specialists

Client-Centric Philosophy

Transparent Pricing Models

Strong Partner Network

 
 
MAKETING PARTNER

About Us

At Werk von Morgen, sustainable growth through inbound marketing is our mission.

We implement holistic marketing strategies across all channels, using our own growth concepts that we continuously refine and enhance. Our belief is simple: integrated strategies are far more effective than isolated tactics. By creating synergies between various marketing efforts, we drive impactful and cohesive results.

We focus on long-term growth in the digital age, helping you establish a strong presence within your target segment. Our commitment to sustainable marketing practices is why we specialize in inbound marketing, understanding and meeting the needs of tomorrow's customers today.

 
 
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Our expert team:

Teammitglieder-freigestellt-min-Alicia
Alicia Biewald Inbound Marketing Manager

Fluently spoken languages:

  • German
  • English 
Teammitglieder-freigestellt-Kevin-min
Kevin Effertz SEO & Content Marketing Manager

Fluently spoken languages:

  • German
  • English 
  • Spanish
Teammitglieder-freigestellt-Ariana-min
Ariana Ademi Online Marketing Consultant

Fluently spoken languages:

  • German
  • English 
  • Albanian
Teammitglieder-freigestellt-Mo-min
Muhammed Sahin Paid Media ExpertFluently spoken languages:
  • German
  • English 
  • Turkish
Teammitglieder-freigestellt-Ardal-min
Ardal Toprak Strategy Expert

Fluently spoken languages:

  • German
  • English 
  • Turkish
Teammitglieder-freigestellt-Stephen-min
Stephen Buckley HubSpot Expert

Fluently spoken languages:

  • German
  • English 
  • Dutch
Testimonial
Desktop-Mockup-Eticor
Unmatched experiences with Werk von Morgen!

We’re really happy to be working with Werk von Morgen! Their knowledge in HubSpot integration, sales and marketing optimization, and SEA has really helped our business grow. The workshops and technical support have been great and have trained our team well. We also appreciate how smoothly everything runs on a personal level. It's great to have found an agency that gets our marketing goals and works on them with such dedication and professionalism. We feel lucky to have them with us – here’s to many more successful years!

Eticor

Franziska Kohl

Marketing Manager

Google Logo G
pwr-img_adv-stars
Verified review

Frequently Asked Questions (FAQ)

 
What services do you offer to help my business enter the German market?

We offer SEO, paid media, content marketing, web design, inbound marketing, and HubSpot services to ensure a successful market entry.


 
How long does it take to see results from your marketing strategies?

While results can vary, many clients see significant improvements within the first 3–6 months of implementing our strategies.


 
Do you provide customized marketing plans? Yes, we tailor our marketing strategies to meet the specific needs and goals of your business, ensuring maximum effectiveness.
 
What makes Werk von Morgen different from other marketing agencies? Our deep expertise in the German market, proven track record, commitment to customized solutions, and transparent pricing models set us apart.
 
How much do your services cost? We offer transparent pricing models based on the scope and needs of your project. Contact us for a detailed quote.
 
What does the free initial consultation include? Our free consultation includes an assessment of your current market position, tailored strategy recommendations, and answers to your questions about entering the German market.
 
Do you offer multilingual support for my campaigns? Yes, we provide multilingual support to ensure your campaigns are effective across different languages and cultural contexts, particularly in the DACH region. Currently, we can provide support for German, English and Spanish campaigns.
 
How often will I receive updates on my campaign's performance? We provide regular updates and detailed reports on campaign performance, typically on a monthly basis, and more frequently if needed.
 
Can you help with both B2B and B2C marketing strategies? Absolutely! We have extensive experience in both B2B and B2C marketing, tailoring our approach to effectively reach and engage your target audience.
 
How do you ensure that your strategies are effective in the German market? Our team stays updated with the latest market trends and consumer behaviors in Germany. We continuously test and refine our strategies to ensure they are effective and aligned with local preferences.
 

Your Marketing Agency for Your Successful Market Entry in Germany

WE MARKETING

 

   Komödienstraße 11, D-50667 Cologne
  Mon.–Fri., 09:00–17:00
  +49 221 82827440
  info@werkvonmorgen.de

 

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Contact us!